Tata Nexon EV Prime – Product Feature

The primary goal of the Tata Nexon EV Prime video was to showcase the electric vehicle in a way never seen before in India. The vision was to incorporate the colors and sounds of the future, creating a groundbreaking representation of the EV that would set a new standard in the automotive industry and which it rightfully did with other films drawing inspiration from the film.

Pre-production and Planning

To ensure the success of this ambitious project, extensive pre-production work was undertaken. The team created a CGI 3D scratch film for the Pre-Production Meeting (PPM) to effectively sell the concept to the client. This scratch film served as a crucial tool in aligning all personnel involved, providing a clear visual and conceptual roadmap for the shoot day.

Innovations

The project was marked by several innovative approaches:

• Unique Lighting: The lighting techniques used were one of a kind, only bounced and no direct source, designed to enhance the soft and slick futuristic theme of the video.
• Special Equipment: The team utilized a Techno crane which is a specialized equipment to capture dynamic shots and create a visually stunning narrative.
• Sound Design: An exceptional sound design was crafted to complement the visual elements, adding to the overall impact of the film.
• Color Palette: The colors used in the video were meticulously chosen to reflect the futuristic essence of the Tata Nexon EV Prime.

Execution

The shooting process was meticulously planned and executed, with every detail being carefully considered. The pre-production efforts paid off as the entire team was on the same page, knowing exactly what needed to be achieved on shoot day. Despite the challenges, the team’s dedication and innovative spirit led to the creation of a remarkable film.

Outcome

The Tata Nexon EV Prime video was a resounding success, making a significant impact on the automotive industry. It received widespread acclaim, with clients from other brands reaching out to congratulate the team on their exceptional work. The industry was astonished by the quality and innovation of the video, often commenting that it did not look like it had been produced in India. The project also caught the attention of top agency executives, further cementing its status as a landmark achievement in automotive filmmaking in India.