ShubhAarambh with Flipkart Furniture

Flipkart Furniture, a major online furniture retailer in India, wanted to launch their new ShubhAarambh furniture curation in a way that resonated with young homebuyers. The traditional approach of showcasing furniture in staged settings often felt impersonal and didn't address the real challenges of furnishing a home.

The Insight

Young people crave authenticity and trust influencers who share their lifestyles.

The Solution

Enter TCU Studios and Flipkart with a two-pronged video campaign.

• Episode 1: Building the Buzz: This short and sweet video uses humor to grab attention. It doesn't even mention furniture! Instead, it focuses on the newly launched ShubhAarambh channel and entices viewers to subscribe with a lighthearted, repetitive call to action. This approach is fresh and avoids overwhelming viewers with product information.
• Episode 2: Flipkart Furniture Fulfills Dreams: This episode leverages the power of relatable influencers. Popular social media couple Daisy and Ankit star in the video, showcasing the challenges they faced furnishing their new home, particularly their co-working space. Flipkart Furniture comes to the rescue! The video highlights the ShubhAarambh curation's diverse range of furniture and the innovative AR feature that allows virtual furniture placement. The video concludes with a fun game revealing quirky details about the couple's daily routines, further strengthening the connection with viewers.

• The campaign successfully generated excitement for the ShubhAarambh channel.
• Daisy and Ankit's relatable struggles and solutions resonated with young viewers.
• The AR feature demonstration offered a practical benefit, showcasing Flipkart Furniture's innovation.