2022 · Product film
Hyundai Mobility Membership
In our latest collaboration with Hyundai, we embarked on an exciting journey to create two compelling advertisements for the Hyundai Mobility Membership.
The brief
In our latest collaboration with Hyundai, we embarked on an exciting journey to create two compelling advertisements for the Hyundai Mobility Membership. Over two days and across two unique locations, our team masterfully executed 12 distinct setups to bring Hyundai's vision to life.
The idea
The making
Day 1: Exploring New Horizons
The first film focuses on the freedom and flexibility that Hyundai Mobility Membership offers. We showcased the ease of exploring new destinations, emphasizing how the membership enhances the driving experience. Key scenes included city drives, scenic routes, and detailed highlights of membership benefits.
Day 2: Seamless Mobility Experience
The second film captures the seamless and convenient mobility experience provided by the membership. Through urban commutes, family trips, and feature demonstrations, we illustrated how Hyundai's innovative approach makes everyday journeys smoother and more enjoyable.
Technical Excellence
Our production team leveraged cutting-edge filming techniques and state-of-the-art equipment to deliver visually stunning and engaging content. From dynamic in-car perspectives to captivating aerial shots, each frame was meticulously crafted to resonate with the audience and convey Hyundai's message effectively.
The hard part
The dual-location shoot presented logistical challenges, but our experienced crew managed to overcome them with precision and efficiency. The result is a set of high-impact films that not only meet but exceed Hyundai's expectations.
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Credits
- Director
- Dwaipayan Ray
- DOP
- Ajay Singh
- Production Designer
- A Hidden Art Studio
- 1st AD
- Komal
- 2nd AD
- Prajakta Bhavsar
- AC
- Kunal Mestry
- Gaffer
- Manish
- Creative Agency
- Innocen India
- Agency
- Car&Bike
- EP
- Ninad Mirajgaonkar
- Producers
- Pranjal Pradhan & Umakant Talekar
- VFX
- Resonance Digital
- DI
- Nube Studio