2022 · Product film

Hyundai Mobility Membership

In our latest collaboration with Hyundai, we embarked on an exciting journey to create two compelling advertisements for the Hyundai Mobility Membership.

Client
Hyundai India
Agency
Innocen India, Car&Bike
Director
Dwaipayan Ray
DOP
Ajay Singh
Format
TVC, Digital film
Category
Product film
01

The brief

In our latest collaboration with Hyundai, we embarked on an exciting journey to create two compelling advertisements for the Hyundai Mobility Membership. Over two days and across two unique locations, our team masterfully executed 12 distinct setups to bring Hyundai's vision to life.

02

The idea

03

The making

Day 1: Exploring New Horizons

The first film focuses on the freedom and flexibility that Hyundai Mobility Membership offers. We showcased the ease of exploring new destinations, emphasizing how the membership enhances the driving experience. Key scenes included city drives, scenic routes, and detailed highlights of membership benefits.

Day 2: Seamless Mobility Experience

The second film captures the seamless and convenient mobility experience provided by the membership. Through urban commutes, family trips, and feature demonstrations, we illustrated how Hyundai's innovative approach makes everyday journeys smoother and more enjoyable.

Technical Excellence

Our production team leveraged cutting-edge filming techniques and state-of-the-art equipment to deliver visually stunning and engaging content. From dynamic in-car perspectives to captivating aerial shots, each frame was meticulously crafted to resonate with the audience and convey Hyundai's message effectively.

04

The hard part

The dual-location shoot presented logistical challenges, but our experienced crew managed to overcome them with precision and efficiency. The result is a set of high-impact films that not only meet but exceed Hyundai's expectations.

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Hyundai HMM 1

Credits

Director
Dwaipayan Ray
DOP
Ajay Singh
Production Designer
A Hidden Art Studio
1st AD
Komal
2nd AD
Prajakta Bhavsar
AC
Kunal Mestry
Gaffer
Manish
Creative Agency
Innocen India
Agency
Car&Bike
EP
Ninad Mirajgaonkar
Producers
Pranjal Pradhan & Umakant Talekar
VFX
Resonance Digital
DI
Nube Studio