Kohler X GoodHomes - Building Women

Project Overview

Good Homes India Magazine, in collaboration with Kohler, aimed to highlight the "impact of women in architecture" through the interview featuring leading female architects. The goal was to shine a spotlight on women's significant yet often underrepresented contributions in the field, showcasing their journeys, challenges, and triumphs. The video aimed to inspire the next generation of architects while positioning Kohler as a brand that champions diversity and innovation in design.

Objectives

1. Celebrate Women in Architecture: Highlight the achievements, challenges, and unique perspectives of women in the architecture and design industry.

2. Inspire Future Generations: Encourage young women aspiring to enter architecture by showcasing real-life role models who are excelling in the profession.

3. Strengthen Brand Image: Position Kohler as a brand that supports diversity and inclusivity in design and architecture.

Intimate & Personal: The interview was shot with a documentary-style approach, allowing the featured architects to engage directly with the audience.

Clean, Elegant Aesthetic: The backdrop and setting reflected Kohler's high-end, modern design sensibilities, with subtle product placements that aligned with the theme of luxury in architecture.

Empowering & Inspirational: The tone was meant to inspire and empower, showcasing not only the challenges faced by women in architecture but also their resilience, creativity, and drive.

Pre-Production

Interview Planning: The interviewees were selected for their significant contributions to the field of architecture and their diverse backgrounds. Questions were designed to cover both professional and personal aspects, delving into their career paths, design philosophies, and experiences of gender in the industry.

Location Scouting: Interviews were filmed at the architects' offices, project sites, or in comfortable, professional settings that mirrored their design aesthetics, making the conversation feel organic and grounded in their work.

Production

Cinematography: The focus was on capturing natural light and clean, simple compositions that emphasized the interviewee’s personality and the beauty of the spaces around them.

Sound & Interview Setup: Each interview was conducted in a quiet, controlled environment to ensure clarity of sound. The interviewees were given the freedom to speak candidly, with minimal interference or direction, allowing their stories to come through authentically.

Post-Production

Editing: The final cut was designed to be a seamless blend of personal storytelling and professional insight, with a focus on clean cuts between the interview and B-roll to maintain pacing and engagement.

Color Grading: The visual tone was warm and welcoming, highlighting the natural textures and colors of the interview environment to reflect the architects’ personal styles and their design philosophy.

Sound Design: A subtle, inspiring background score complemented the interviews, adding emotional depth to the content without overpowering the speakers.