.png){kind=logo}
.png)
Mahindra Tractors launched an innovative ad film combining high-octane **stunt sequences** with cutting-edge **AI technology** to promote their latest features. A key highlight of the campaign was the integration of an **AI selfie feature**, allowing viewers to replace the actor’s face in the ad with their own through a simple selfie. The ad aimed to showcase Mahindra Tractors' rugged capabilities, while also emphasizing their tech-forward approach to modern farming solutions.
1. Showcase Tractor Performance and Durability: Demonstrate Mahindra Tractors’ powerful capabilities, especially in challenging, high-intensity scenarios, through dynamic stunt sequences.
2. Highlight AI Integration: Promote Mahindra’s advanced AI feature, which allows the common man to "become the star" of the ad by replacing the actor’s face with their own using a selfie.
3. Engage Consumers in a New Way: Leverage AI to create a fun, personalized, and interactive experience, encouraging deeper engagement with the brand.
4. Reinforce Brand Innovation: Position Mahindra Tractors as a leader in both technology and performance, blending traditional strength with modern advancements.
The ad film was built around a narrative in which the **Mahindra Tractor** becomes the hero of an action-packed adventure. The tractor faces off against challenging terrain, speed, and obstacles, with stunt driving and dramatic sequences highlighting its rugged durability and reliability. Alongside this action, the AI-powered selfie feature was introduced as a unique element that made the viewer part of the action, turning them into the "hero" of the film.
High-Octane & Dynamic: The ad used fast-paced editing, high-stakes stunt sequences, and dramatic lighting to elevate the intensity of the tractor’s performance.
Tech-Forward and Fun: The AI feature was introduced through an engaging, playful moment in the ad where the viewer could instantly "replace" the actor’s face with theirs by uploading a selfie.
Action-Packed: Stunts included high-speed tractor manoeuvres, jumps, and rugged off-road challenges, showcasing Mahindra’s strength in real-world conditions.
Pre-Production:
Storyboarding & Planning: The script and storyboard were designed to blend action and technology. Stunt sequences were carefully choreographed to ensure both thrilling visuals and safety. The AI feature was seamlessly integrated into the narrative, appearing at a moment of excitement to engage the viewer.
Casting: The lead actor was chosen for their dynamic presence and ability to perform in high-adrenaline scenes, while also delivering a relatable personality to appeal to Mahindra’s audience.
Technology Development: The AI selfie feature was developed in collaboration with a tech partner, ensuring the smooth and accurate replacement of the actor's face with a viewer's selfie.
Stunt Filming: The tractor was put through a series of stunts, including sharp turns, jumps, and rough terrain drives. The action was filmed with a combination of drone shots and close-ups, ensuring the tractor’s strength and versatility were front and centre.
AI Integration: The AI selfie feature was filmed using CGI, with the actor's face digitally replaced with a generic placeholder face during the stunt sequences, allowing viewers to easily insert their own faces in post-production.
Cinematography: The cinematography focused on wide shots for the stunts and tight close-ups for the AI feature interaction, using dynamic camera angles to intensify the action.
