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Hero MotoCorp sought to create an impactful ad film for their electric scooter, Hero Vida, to resonate with eco-conscious consumers and urban commuters. The primary goal was to highlight *Hero Vida*’s innovative design, sustainability, and smooth urban mobility while reinforcing Hero’s brand identity.
The series of films was designed to showcase the Hero Vida scooter’s sleek design, advanced electric technology, and environmental benefits. We aimed to evoke emotions around freedom, sustainability, and modern convenience. The visual narrative was created to appeal to young, urban audiences with a lifestyle-focused message that connects with their eco-friendly values and fast-paced lives.
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The strategy was to create a fast-paced, engaging reel that would appeal to Triumph’s core audience—motorcycle enthusiasts and fans of the brand’s iconic style. The reel needed to encapsulate the thrill of IBW, the community spirit, and Triumph’s innovative and stylish motorcycles.
Visual Storytelling: The ad featured high-energy, urban visuals with dynamic shots of riders effortlessly navigating cityscapes, capturing the scooter's versatility and zero-emission promise.
Messaging: Through concise and powerful messaging, we highlighted Hero Vida’s eco-friendly benefits, modern design, and tech-enabled features like quick charging and smart connectivity.
Tone: A blend of upbeat music and vibrant scenes set an optimistic, future-forward tone, aligning with the progressive nature of the Hero Vida.
The ad film achieved strong engagement across digital and social platforms, resonating particularly well with urban millennials and Gen Z audiences. Brand sentiment showed increased positive perception, with viewers identifying *Hero Vida* as a leading choice in electric mobility.
