Kinetic Green E-Luna Prime

Project Overview

Our production house collaborated with Kinetic Green to create a dynamic film showcasing their latest electric mobility solution, the “E-Luna” bike. This film was crafted to highlight the key features of each product in a sleek, cinematic style, ensuring they stood out in the growing EV market.

Objective

Kinetic Green, known for its innovative approach to sustainable mobility, wanted to create a compelling, feature-packed film for the E-Luna. The objective was to:

Showcase the design, performance, and technology of both products.

Use cinematic visuals to elevate their brand perception.

Deliver a clean, premium, and futuristic look for their marketing campaigns.

To achieve a visually striking and immersive experience, we took an innovative approach by shooting the entire film on a chroma background with a turntable setup. This allowed us to:

Isolate the vehicles perfectly, ensuring complete control over lighting and reflections.

Capture smooth, rotating beauty shots that accentuate the design of the E-Luna.

Pre-Production:

• Conducted product research to understand the key USPs.
• Designed detailed shotsto map out feature shots.
• Set up a chroma studio with specialised lighting to enhance the contours and aesthetics of the vehicle.

Production:

• Used a motorised turntable to get 360-degree shots of the E-Luna.
• Captured close-ups of key features like battery, display, wheels, and lights etc.
• Emphasised seamless motion, making the vehicle appear futuristic and premium.

Post-Production:

• Replaced the chroma background with a cool plain backdrop, aligning with the EV brand identity.
• Added dynamic text animations and motion graphics to highlight product features.
• Enhanced visuals with colour grading and VFX, ensuring a polished, high-end look.