.png){kind=logo}
To showcase Triumph’s strong presence at India Bike Week and engage with motorcycling enthusiasts, highlighting the brand’s legacy, rider community, and passion for motorcycling.
India Bike Week (IBW) is one of the country’s largest motorcycling events, attracting biking enthusiasts, industry experts, and top motorcycle brands. Triumph Motorcycles aimed to leverage this gathering to connect with fans, showcase their latest models and strengthen brand loyalty. The goal of the reel was to capture the excitement, energy, and Triumph’s prominent role in IBW.
The strategy was to create a fast-paced, engaging reel that would appeal to Triumph’s core audience—motorcycle enthusiasts and fans of the brand’s iconic style. The reel needed to encapsulate the thrill of IBW, the community spirit, and Triumph’s innovative and stylish motorcycles.
Dynamic Visuals of Triumph Models: The reel featured Triumph’s motorcycles in action, from close-up shots highlighting design details to clips of riders on the open road. High-energy sequences underscored the bikes’ power and aesthetic appeal.
Community and Brand Presence: Key moments captured Triumph’s interactions with the motorcycling community at IBW, from event setups and booths to fans engaging with the brand. This helped establish Triumph as an integral part of the biking community, building a sense of belonging for viewers.
Excitement and Energy: Edited to a high-energy soundtrack, the reel had quick cuts, sweeping shots, and vibrant colours, reflecting the thrill of IBW and aligning with the adventurous spirit of the Triumph brand.
Engagement-Optimised Format: Tailored for social media platforms, the vertical format reel was perfect for Instagram Stories and Reels, making it easily shareable and suited for on-the-go viewing.
The reel achieved significant engagement across Triumph’s social media channels, especially among fans of the brand and attendees of IBW. It boosted Triumph’s visibility, drew positive feedback from the biking community, and reinforced brand loyalty. The reel also contributed to increased engagement on Triumph’s digital platforms and expanded its online presence among India’s motorcycling community.
