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Our project for Kundan Spaces, in collaboration with Neu Marketing Order, was an extensive storytelling-driven campaign designed to highlight the legacy, journey, and vision of Ashish Jain and his real estate empire. The project included:
Trailer & Teaser – Designed to create anticipation and buzz.
Full-Length Documentary – Showcasing the inspiring journey of Kundan Spaces.
Podcast – A deeper conversation into the success story and philosophy of Ashish Jain.
Tell the Story of Ashish Jain & Kundan Spaces – From humble beginnings to real estate leadership.
Establish Brand Authority in the Real Estate Market – A strategic marketing tool.
Create an Emotional Connection – Featuring personal stories, family legacy, and business growth.
Amplify Reach Through Multiple Formats – Trailer, teaser, documentary, and podcast.
The film traces the inspiring transformation of a family business:
Origins – Ashish Jain’s grandfather moved to Pune and established Kundan Jewellers.
Expansion – His father grew the jewellery business and started real estate as a side venture.
Ashish Jain’s Vision – Initially managing the family shop, he aimed higher and founded Kundan Spaces, shaping it into a leading real estate company.
Global Recognition – Ashish Jain’s success led him to be invited to U.S. President Donald Trump’s private reception before his inauguration.
The documentary seamlessly blended historical footage, interviews, and daily life sequences to make the story relatable, engaging, and powerful.
Scripting Engaging Interviews – Crafted compelling questions for Ashish Jain, his family, key team members and business partners.
Archival Research – Gathered old photos, documents, and past achievements for authenticity.
Behind-the-Scenes at Kundan Spaces – Capturing real office & home-life moments.
On-Site Footage – Showcased Kundan Spaces’ landmark projects and business operations.
Personal Touch – Family moments, decision-making processes, and struggles shared by Ashish Jain.
Cinematic Filming Style – High-production visuals, compelling background score.
Structured Narrative Flow – Maintained a gripping pace to sustain audience interest.
Podcast Format – An intimate, thought-provoking discussion that added depth to the film.
Challenges
1. Capturing decades of history in a limited timeframe
2. Balancing Corporate & emotional storytelling
3. High expectations from the client
4. Creating a marketing buzz around a documentary
Solutions
1. Smart scripting, crisp storytelling, and impactful visuals.
2. Mixed professional interviews with intimate, candid family moments.
3. Maintained close collaboration and incorporated feedback at each stage.
4. Designed an engaging trailer & teaser to generate anticipation.
Results & Impact
Brand Reinforcement – Established Kundan Spaces as a leader in real estate.
Personal Brand Growth – Ashish Jain’s entrepreneurial journey inspired many.
Multi-Platform Engagement – Trailer & teaser generated social media buzz.
The Kundan Spaces Documentary & Podcast project was a perfect blend of storytelling, branding, and marketing strategy. By capturing the journey, struggles, and vision behind Kundan Spaces, we didn’t just tell a story, we built an emotional legacy that resonated with the audience.
This project was a testament to how documentary filmmaking can be a powerful branding tool, one that not only informs but inspires and elevates a business’s public image.
