ShubhAarambh with Flipkart Furniture

The Challenge: Flipkart Furniture, a major online furniture retailer in India, wanted to launch their new ShubhAarambh furniture curation in a way that resonated with young homebuyers. The traditional approach of showcasing furniture in staged settings often felt impersonal and didn't address the real challenges of furnishing a home.

The Insight: Young people crave authenticity and trust influencers who share their lifestyles.

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The Solution: Enter The TC Studios and Flipkart with a two-pronged video campaign.

• **Episode 1: Building the Buzz: **This short and sweet video uses humor to grab attention. It doesn't even mention furniture! Instead, it focuses on the newly launched ShubhAarambh channel and entices viewers to subscribe with a lighthearted, repetitive call to action. This approach is fresh and avoids overwhelming viewers with product information.
• **Episode 2: Flipkart Furniture Fulfills Dreams: **This episode leverages the power of relatable influencers. Popular social media couple Daisy and Ankित star in the video, showcasing the challenges they faced furnishing their new home, particularly their co-working space. Flipkart Furniture comes to the rescue! The video highlights the ShubhAarambh curation's diverse range of furniture and the innovative AR feature that allows virtual furniture placement. The video concludes with a fun game revealing quirky details about the couple's daily routines, further strengthening the connection with viewers.

The Results:

• The campaign successfully generated excitement for the ShubhAarambh channel.
• Daisy and Ankित's relatable struggles and solutions resonated with young viewers.
• The AR feature demonstration offered a practical benefit, showcasing Flipkart Furniture's innovation.

The Takeaway

This campaign demonstrates the power of a well-executed influencer marketing strategy. By combining humor, relatable personalities, and a focus on solving real customer challenges, Flipkart Furniture was able to effectively launch their new furniture curation and connect with their target audience in a fresh and engaging way.